First play: remove all specialists and use only 6 gods: Xango, Tsui-Goab, Elegua, Gu, Engai, Obatala.
Do not bid too much on turn order at the start of the game; and do not bid too little towards the end.
Place secondary craftsmen to increase the cost of raising monuments and stop players who are advancing to fast.
Do not forget to erect new monuments; it is hard to win if you build too few monuments.
Near the endgame, consider diamond cutters; victory points are forever.
Every god has his strengths, but each can be countered by other gods or combinations of play.
It is hard to win on your own - use infrastructure built by other players to your advantage.
Cattle makes the world go round: figure out early how you are going to pay for raising your monuments.